Did you know that when used right, email marketing is more than 40 times more effective than social media marketing? That may sound surprising in the age of social media, but the truth is that email marketing is a consistent way of reaching out to customers who have already expressed an interest in your products or services. Now, all you have to do is make good use of this opportunity to increase brand awareness and conversion rates. In this article, we share with you how email marketing for brand awareness works.
The top reason email marketing has such good results is because it gives businesses the chance to reach out to loyal customers personally. Content is customized towards the behavioral pattern of each customer, and every subscriber on your list has opted in to receive updates. Whereas on social media, it is easier to tune out the numerous ads that show up on your feed.
One thing every business should have is a consistent brand image. This means that if you are a fun and flirty lingerie brand, your tone should most likely be playful and colloquial. However, if you are setting yourself up as a market expert in mattresses that are good for posture and sleep, you most likely want to sound more formal and scientific. The most important thing is to choose a tone that works best for your business and stick to it.
Every email you send should end with a Call to Action (CTA). Regardless of what you want your recipient to do – sign up for an event launch, purchase products or fill up a feedback form – you need to ensure that you create a matching landing page for each action you want them to take. It should never be the case where customers have to click around to find an offer or even worse, are unable to find it at all.
Most customers do not want to be bombarded with numerous emails in a day, or even a week. To this end, make sure that you decide on a frequency that works well for your needs and stick to it. For instance, customers should not be receiving five emails in a month then only one the next month.
If you are looking to improve your brand awareness through email marketing, SalesHawk has the perfect solution for you. You can trust us to describe your product or service in a way that catches attention from the right people, and we make use of AI to target your ideal audience with the right message. Over the years, our 3 step process has helped hundreds of businesses reach out to their target market with pinpoint precision. Please feel free to browse our website for more information about us.
