Did you know that over 80% of businesses make use of email marketing for customer engagement? Chances are, your business is amongst that figure, too. Not only has it been proven to deliver a high ROI, email marketing is an excellent way of connecting with customers and building strong working relationships. Customer engagement is an important aspect of business that can get overlooked amidst the hustle of meeting daily sales targets and conversion rates, and email marketing is perfectly suited to address this problem.
One thing that stands out about email marketing is that a large percentage of customers prefer email. That’s good news because not only is it effective, it helps your business save on costs as well. Promotional materials such as flyers, posters and banners can be expensive, adding up over time. With email marketing, even businesses with small budgets can get on the bandwagon and customize a campaign that works exactly for their needs.
What’s so great about email marketing is that it is permission based, which means that customers receive your emails do so because they want to. These are the customers who are interested in your brand and promotions as well as any information you can give them.
As opposed to social media where ads are everywhere, you can be assured that you have already taken the first step to cutting through the noise with email marketing. To this end, customers want a personal touch in the content they receive. With so many ads out there today, anything that isn’t directly relevant to them gets tossed fairly easily.
Is your brand running a big end of year sale in your online shop? If so, what better way to get the word out instantly than with email marketing? Physical mail can get lost or delayed, and there’s no way of tracking if a recipient has looked through your content or found it meaningful. With email marketing, recipients can access your landing page instantly after clicking through the email, increasing the chances of successful conversion and at the very least, customer engagement.
By now, it should be obvious that customer engagement can be boosted through email marketing. Even if a customer is not ready to convert yet, it is easy to keep your brand at the forefront of their minds through regular and relevant email updates.
If you need help building an email marketing campaign that works for your business, SalesHawk is here for you. We are experts who can describe your product or service in a way that catches attention from the audience you are looking to connect with. Over the years, our 3 step process has helped hundreds of businesses reach out to their target market with pinpoint precision. Please feel free to browse our website for more information about us.
