Everyone is always looking for the ultimate secret to high-converting emails. For every marketer, the biggest struggle is to send out an email using a pre-cut template only to find that the email traffic was suboptimal. It can be challenging to diagnose the real problem to this but it’s essential that email marketing produce conversions across different industries. Hence, we provide the secrets to high-converting emails to ensure you meet your business goals and achieve the high level of conversions you can only dream of.
The common assumption here is that people who signed up for your monthly mailer will definitely click on your emails. This is far from true. People may subscribe to your mailer but have different reasons why. It is essential that they click on your email when they see it. One of the secrets to high-converting emails is the subject line. The subject line is what catches their attention and if your headline does not sell, your product will not sell. Some key hacks include using questions, numbers, and the “curiosity gap” technique to hook your prospects. It’s essential for businesses to master this secret to high-converting emails.
One of the key secrets to a high-converting email is having a compelling CTA. The CTA is the message you are sending forth to get your prospects to take action. There are many triggers for a good CTA. For example, using a sense of urgency is helpful for prospects, as well as including a sense of exclusivity. A good CTA can also comprise of a temporal discount and so on. It’s important to know what clicks with your prospects to write a good CTA.
Once your prospects finish reading your email, the battle is half-won. The next secret to a high-converting email is to ensure your CTA guide subscribers to the desired page. In this case, your CTA should direct users to the product page so that they can purchase. The reason is that your CTA has to push prospects to buy the very product you are selling. You can have multiple CTAs for multiple products to reach out to your prospects. Ultimately, the secret to a high-converting email is to have large, legible CTAs that will guide subscribers to your page.
Content is king and the same applies to email marketing. The secret to high-converting emails will be high-performing content. By using storytelling in your content, you can evoke powerful responses from your prospect as it helps your prospects understand you on a personal level. It’s also a great way to drive conversions. Another way is to champion for a cause. By helping your prospects feel they are a part of something bigger than themselves, you drive a higher potential for conversion.