As social media gains popularity not just amongst the younger generation, but with the older generation as well, it may be time to turn your lead generation efforts away from email and PPC marketing. No doubt, these strategies still have their place in a comprehensive marketing strategy, but if you neglect social media altogether, you can end up doing your business a disservice. In this article, we share with you some top tips on turning your social media account into a lead generation machine.
Oftentimes, it’s not as simple as choosing the platform with the highest number of users. It’s about choosing the platform that most suits your business’s needs. For instance, if you are looking for interior design ideas or tips for a DIY project, you are more likely to go on Pinterest than Facebook. If your business relies heavily on pictures and videos to promote your product, Instagram is the best platform.
With so much information out there today, we tend to scroll past the majority of ads, only stopping to click on a select few. The trick to ensuring that your business’s ad makes it into the select few is through personalization. Customers want to see content that is directly relevant to them and that can help solve a problem they have. When you personalize your ads towards your customers’ needs and concerns, you will have them in the center of your palm.
If you think you can simply launch an ad and wait for the leads to roll in, think again. Today’s customers care about the brands they are interacting with and to this end, you will want to go all out and engage with them. This means answering any inquiries they make on your page, directing them to external links for more information and ensuring that your page does not stay dead. If you do not reach out to your audience, this leaves the impression that you don’t care about your customers and that they cannot go to you for the information they need.
Tracking your analytics is a must when running ad campaigns, much less one on social media. This way, you will be able to tell if your ad is working and if not, know what changes you need to make. Understanding your target customers’ browsing preferences and testing the performance of your content can go a long way in informing your marketing strategy.
If you are looking to generate leads for your business through social media, you have come to the right place at SalesHawk. We know how to describe your product or service in a way that captures attention and make use of AI to target the right person with the right message. Through our 3 step process, we have helped hundreds of businesses reach out to their target market with pinpoint precision. Please feel free to browse our website for more information about us.