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Three Marketing Tactics To Generate Qualified Leads On LinkedIn
Written by Nicky George on August 13, 2021

Three Marketing Tactics To Generate Qualified Leads On LinkedIn

No doubt, lead generation can be tricky in the digital age. Not only are you competing for attention with all the other businesses out there, you have to walk a fine line between irritating a prospect and conversion. Your business may have exhausted numerous avenues for lead generation with little success, but have you ever tried LinkedIn lead generation? As the largest online professional network worldwide, LinkedIn has the power to help you generate qualified links and increase conversion rates. 

Understand Your Ideal Prospect

One great thing about LinkedIn is that you can narrow down prospects based on their professional history and job titles. For instance, if your target market is language school teachers, you can easily get a comprehensive list after narrowing it down by location and field. This instantly gives you a list of prospects who are within your target market. Instead of calling prospects out of the blue and being met with irritation, you are already assured that these prospects are much more likely to convert.

Take A Personal Approach

Once you have decided to approach a prospect, check if you have any mutual connections. If so, an excellent way of approaching them is to ask for a personal recommendation through your mutual connection. As we are all well aware of, the chances of conversion are much higher through recommendations from someone the prospect knows. If they are able and willing to introduce you, excellent!

Through connecting with one prospect, you may also find that a whole new world of prospects opens up to you. This individual is likely to have likeminded colleagues and other professional connections who fall within your target market. Leveraging on the power of personal recommendations, sometimes all you need to do is make a meaningful connection to a group of prospects and the word will spread.

Get to Know the Prospect Outside LinkedIn

If you find that you don’t have any mutual connections with the prospect, don’t fret. You can still establish a personal connection by looking up more information about their employer and job title outside of LinkedIn. Once you get an idea of their role within an organization and what it is they do, you can contact them directly with a carefully prepared sales pitch. You can also engage prospects by commenting on their LinkedIn posts for a start, establishing familiarity. 

Generate Qualified Leads with SalesHawk

If you are looking to generate qualified leads for your business through social media platforms such as LinkedIn, you have come to the right place at SalesHawk. Our team is an expert at describing your product or service in a way that captures attention and after taking this important first step, we make use of AI to get the message out there to the right person. Over the years, our 3 step process has been successful in helping hundreds of businesses approach their target market with pinpoint precision and we can help you, too. Please feel free to browse our website for more information about us.

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