As the largest social media platform for professionals worldwide, LinkedIn is used in over 200 countries today. If your business is not on LinkedIn yet, this means that you are missing out on potential prospects, marketing opportunities and talent. In this article, we share with you some LinkedIn benefits of businesses so that if you are not already leveraging on this platform to grow your brand, you can start doing so as soon as possible.
For a business to grow, not only do you need access to a wide customer base, customers will need access to a wide supplier base. LinkedIn provides both. It’s incredibly easy to narrow down potential prospects based on their hobbies, interests and employment history. For instance, if you run a language school, you can easily find prospects in your area who are interested in language learning through the exchange programs they have been on, the educational institutions they are associated with and much more.
Besides customers, another group of people a successful business cannot do without is its pool of talent: its employees. If your business is looking to recruit new talent, there’s no better place to begin your search than on LinkedIn. For jobseekers, it’s easy to reach out to potential recruiters and employers and for businesses, you can conveniently access a potential employee’s page to take a look through their professional history and much more.
Reaching out to potential prospects and talent is just one piece of the puzzle. LinkedIn can also assist you with promoting your business and building a community around it. Here is where you can share more information about your brand, such as your vision, values and mission, as well as share information that positions you as an expert in your industry. This has the benefit of attracting likeminded individuals, igniting discussions and growing brand awareness.
LinkedIn can be used to drive traffic to your landing pages and external website. By sharing an excerpt from an interesting piece of content and redirecting users to your website if they want to read on, this has the additional benefit of informing you about the type of content your users like to see. You can easily glimpse insights from webpages with high landing rates to obtain future content ideas.
If you are looking to grow your business through social media platforms such as LinkedIn, SalesHawk has the perfect solution for you. We are experts at describing your product or service in a way that captures attention and after this important first step, we make use of AI to target the right person with the right message. Over the years, our 3 step process has been successful in helping hundreds of businesses reach out to their target market with pinpoint precision and we can help you, too. Please feel free to browse our website for more information about us.
